How To Use Free Samples Effectively To Promote Your Products

The usage of free stuff is one of the best ways for your products to be promoted. Free samples can help you demonstrate the quality of your product while simultaneously developing a good relationship with your customers. Additionally, it allows you to create a sense of reciprocity. If someone receives something for free it is more likely that they think that they ought to make it up to you in some way - for instance, by buying your products.

But, giving away free samples shouldn't be done off the cuff. It could cost you a lot of money to give away free samples to anyone.

How do you successfully utilize free samples to advertise your product? Here are some ideas.

Consider giving away something that will become part of their everyday life

It is possible to give away items that are a routine aspect of their lives and you'll be able use these samples to keep your company prominent for your customers for several months or weeks.

Like an unpaid coffee maker brand-named with your logo. If they're coffee drinkers who makes coffee, they'll do it every day. If they do they'll notice your company's brand and be reminded of you.

Are You Giving to the Right People?

It's crucial to focus on the most appropriate people when you give away free stuff. Why? Because samples cost money. It is possible to earn a substantial ROI by giving away free samples to the right people. On the other hand, if you give it away to everyone and anyoneelse, you could lose your investment.

Start by offering samples of future products to those who have already bought your product. Then, you can give away your products to those who have indicated an interest in your product. This could be people who are on your mailing list or even at an event. Also, you can give away free samples to people who might be interested in buying from your market segment - but selectively if they haven't expressed an interest in your brand.

Give away something with the Potential to be Highly Valued

Perceived Value is simply the amount someone believes the value of a gift to be. It doesn't need to be tied to the actual value of a gift.

For instance during a fashion show giving away free color contact lenses can have a significant perceived value. Contact lenses are usually linked to expensive optometrists. Colored lenses can trigger these emotions and make people think they are offering something costly. However, in reality, the colored lenses might just cost the equivalent of a couple of dollars.

For a gift that is a surprise For a surprise, make use of freebies

Surprise gifts are another great method to use freebies. This is a particularly effective strategy for strengthening relationships.

For example, let's say you own a subscription company. You observe that the majority of customers cancel their subscription after three months. Offer your customers a free present 2.5 months after signing up. This surprise gift extends your average subscription length by two months, which is a significant increase to your bottom line.

Use it to Stand Out at Events

It's an excellent method for your business to get noticed at events. Seminars and trade shows, for instance are excellent places to use free samples.

It is essential to share something that catches the attention of people. It should be something that gets people to talk about it. Don't just give away a free pen or coffee mug. You should offer something that "wow"s people. Your gift should be a talking event.

It is a method to eliminate doubt

Sometimes the word, free samples is used to eliminate doubt. For instance, you could offer an item that claims to tighten and make skin look younger. If they aren't convinced then they may request an unrestricted sample to dispel their doubts.

It is a great tool for lead generation

You can also use free samples to generate leads. It is possible to give away free samples, but request to know their email address and phone number. This allows you to contact them to follow up and close the sale later.

Marketing with free samples can be a powerful tool. Be sure to utilize the right way to get the most value for your investment.